The most important conversion goal that applies to your industry must be achieved. Here too, remarketing is a powerful means of achieving results. You have been present in different phases of the customer journey, so it is not surprising to come up with an action-oriented message now. In addition, your target group clearly has the need to make a choice. In addition to remarketing, you can also target people without having been in contact with messages from previous phases. Think of someone who immediately makes a purchase intention known in Google, for example by using the search term 'Buy Philips Senseo'. Channels that can be used are, in principle.
All channels where you can apply remarketing (social media channels, Google Display), but also Google's search network in which a clear intention is things Singapore phone number list to made known. As I already referred to in the Think phase, collecting email addresses to receive a white paper can also be put to good use in this phase. The visitor knows your company by now, knows more about the product or service, after which you can now focus on the next step: the conversion. To stimulate conversion as much as possible, it is also important to properly analyze the (landing) pages that people visit.
What can you do to convince people? Add USPs, let reviews come back, frequently asked questions can help you make the decision, etc. As an extra step, you can also consider A/B testing . With this you will test elements on the page to see what works better for the visitor. Care: As explained earlier: a satisfied customer is worth gold! You can work with this group of people from different angles. Word of mouth: A satisfied customer can be of great value through word of mouth, because people simply listen to each other, especially if they know and trust each other well. But you can also work on this on a larger scale. Once someone has become a customer, focus on building a lasting relationship with each other.