Google Ads script can take a lot of work off your hands, both for analyzes and actual adjustments within your account. It's definitely worth learning about scripting. and test, even without programming knowledge. In this blog I explain how you can proceed and give you five examples! Where can you find the option within Google Ads to add scripts? At the top right of Google Ads at 'Tools and settings' then the following screen opens: Google Ads - add script You can then add a script via the '+' sign. You must first authorize the script to retrieve and adjust the data in your Google Ads account depending on the script.
Now that you know where to use the script, let's cover the top 5 Google Ads scripts of 2020. The scripts below can be used for almost any industry or sector and can you phone number list are the be used without programming knowledge. Curious? Let's go! 1. Heat map script I am a huge fan of this script myself. It gives you very nice insights into the performance of your account. This script provides a clear printout of your campaign performance per hour. This script shows the clicks, impressions, click-through rate, CPA and conversions per hour and day. It is also possible to add statistics yourself. This can be done on line 72 or 79 by filtering the campaign names.
If you have an e-commerce business you could also add the ERS, ROAS and the average value per conversion. Brainlabs created this script and it is quite easy to implement. Heatmap - script - Google Ads You can find the script here . It is also explained in detail how you can apply this script in your Google Ads account. 2. 24/7 bidding script The 24/7 bidding script is an extension of the first script. Campaign conversion rates vary by day and hour.