These are the data that marketing, advertising, company email list media specialists must master before starting this Friday: Spotify continues to bet on podcasts to connect with audiences and its new addition is Michelle Obama; Google is promoting an app that combines entertainment and e-commerce in the purest style of TikTok and Amazon; Twitter does not want to stop despite the embarrassing hack and presents a way of exchanging messages that resembles LinkedIn and Facebook … and more. Spotify The streaming audio content app has invested heavily in increasing its podcast offer in order to reach an ever greater number and diversity of audiences, the best company email list being its recent agreements with DC Comics and Kim Kardashian West to produce content exclusive. Its most recent addition is the former first lady of the United States, Michelle Obama, one of the most influential women in the world.
The will premiere on July 29 and will be company email list content for both Premium subscribers and those of the free version. Instagram Although there has already been a sustained growth in e-commerce for a few years, in recent months this has accelerated, which has company email list all digital platforms to seek to position themselves as a benchmark in the subject. So much so that Instagram enabled an interface on Thursday with which it intends to simplify the purchasing process. This new feature will be part of the Explore section and is called Instagram Shop; its mission will be to become a space to search for products from favorite brands and creators, as well as selected company email list published by the account.
Google Speaking of e-commerce and that company email list wants to be a benchmark for the consumer, Google is one of the most interested and an example of this is Shoploop, an experimental application that combines shopping and entertainment. According to Mountain View tech, Shoploop allows users to scroll through 90-second video clips with the goal of discovering new products in an entertaining way. It is also possible to follow the creators who will share company email list content on the platform. In this way, once the product that attracts the consumer is found, Shoploop offers them the option of saving it or buying it on the brand's website.